In December and January, Salon published 33 percent fewer posts than it had in those same months the previous years — but it saw 40 percent greater traffic. Slashing the amount of content it published by a third, the site still logged record-high unique visitor numbers — 7.23 million at the end of January — and without any “big viral hits” that would have skewed the numbers, Lauerman said.
—
How did Salon get such a boost in traffic while publishing less? By posting original content.
Read more: What Charlie Sheen taught Salon about being original » Nieman Journalism Lab
(via onaissues)
(via onaissues)
