The Copy Editor
In case you don’t know yet, retweets, Facebook ‘likes’ and Tumblr reblogs can be libelous under the Philippine cybercrime law.
Maximum prison time for an erring tweet, share or reblog?
Seventeen years, with no parole.
Tweets and Facebook likes are not precise metrics to determine virality of content but they’re like dopamine shots for online journalists.
A moderately viral story after 15 hours has these numbers:
Content that goes hyperviral has these tweets, likes, and +1s:
My point? None. I just like dopamine.
- From “Strategies for effective tweeting: A statistical review,” a new white paper by New York marketing company Buddy Media.
Buddy Media analyzed user engagement of more than 320 Twitter handles of the world’s top brands from December 11, 2011 and February 23, 2012.
Key takeaways for social media desks:
Twitter engagement rates for brands are 17% higher on Saturday and Sunday compared to weekdays, but brands don’t take advantage of this trend.
Twitter is the source for real-time news, and followers use the social network to be the first in the know.
While Tweets during “busy hours” receive significantly more engagement, Facebook posts show the reverse trend.
Keep it simple and short. Tweets that contain less than 100 characters receive 17% higher engagement than longer tweets.
Tweets that contain links receive 86% higher Retweet rates than Tweets with no links.
Tweets with hashtags receive two times more engagement than those without hashtags.
Tweets that specifically ask followers to “Retweet” or “RT” receive 12 times higher retweet rates than those that do not use this call to action.
When followers are specifically asked to “retweet” (by spelling out the whole word), the retweet rate is 23 times higher than average.
I’ve been teaching my social media students about professional uses of Facebook in recent weeks, including Rockville Central, the Maryland news site that made news this spring when it moved all publishing to Facebook.
Imagine my surprise last Friday when I read its farewell note to readers, just as I was heading in to class to discuss Rockville’s success. As full-time, unpaid volunteers, Rockville site operators Brad Rourke and Cindy Cotte Griffiths explained they could no longer devote the time to do it right. But they made this clear: They counted the move to FB as a success. Yes, the Notes function was lousy for posting news and story archiving a nightmare.
But their audience numbers on FB jumped, they say, suggesting the act of creating a community of news followers within a social network made a difference. I think community makes a huge difference, especially online. I also think that’s the future of news, despite protestations from some in the industry.
It’s a delicate endeavor, though, especially on FB. The social network instituted some changes in recent weeks designed to attract more professional media workers by omitting the friending/fanning nomenclature that makes a lot of people queasy.
A creepy interactive video demonstrates the downside of Facebook using… Facebook. It also demonstrates the potential of socially-enabled interactivity. “Stalkertainment” in its finest hour, folks.
Read More: Your Facebook profile through the eyes of a psycho
(via brooklynmutt)
Tumblr = Facebook Timeline = Tumblr
Meet the facelr theme, which promises to make your tumblelog look like Facebook’s Timeline.
Why, I ask, since Timeline looks like a poor version of Tumblr?
Via Business Insider:
Facebook has as many users today as the whole internet had in 2004, the year Facebook was founded.
The data comes from Royal Pingdom, which cites an internet growth statistics site that plots the amount of users using the internet in any given year.
Facebook has over 800 million active users today, while seven years ago in May 2004, there were only 757 million people using the internet worldwide in grand total.
In other eye-popping numbers: it’s now estimated that over 500 million people are now online in China and it’s estimated there’ll be 4.5 billion global mobile phone subscribers by 2012.
My Facebook Timeline enabled.
How to Fix ‘New” Facebook- By Sam Spratt
If you’re like me, you’re finding facebook’s recent additions… jarring. Here is how I think they could remedy the current state of clusterfuck.
Connect with my: portfolio website, tumblr, facebook artist’s page and twitter.
(via ilovecharts)
A brilliant mock advertising campaign that marries some of our favorite modern technology brands with marketing techniques and art direction from bygone eras.
(via futurejournalismproject)
5 Ways to Optimize your Facebook Page by Maya Grinberg
Excerpt…
1. featured photos
2. The left side link panel
3. Rolling Feedback
4. Featured Links
5. Wall tab layouts can be different
Get the details on each of the 5 tips at Social Media Examiner
Chao: Great article. I love all the screenshots and visual examples for each tip. bravo! for more curated articles on social media please follow our sister tumblr Scribe Media
(via futurejournalismproject)
Facebook’s Journalism Program Manager Vadim Lavrusik puts together “Facebook and Journalism 101,” a tips and tricks guide for journalists and news organizations using the behemoth network.
Via Vadim on Google+ (irony noted) and downloadable on Scribd.
