Facebook journalist program manager Vadim Lavrusik moderated a panel in Washington Wednesday night that featured The Washington Post’s Ian Shapira, The Huffington Post’s Mandy Jenkins, CNN’s Bryan Monroe and Laura Amico of Homicidewatch.org.
(Lavrusik’s guide to journalists and Facebook is on the Nieman Journalism Lab here.)
A few takeaways from Lavrusik’s introduction I hadn’t heard before:
- If you’re piping in auto feeds (like your Twitter updates) to Facebook, you could be drawing in two to three times less engagement than if you jump in and update your Facebook page manually.
- Using the new Facebook questions feature could prompt higher engagement. Use questions to let people vote for stories or features. (We experimented with questions for the royal wedding recently. Maybe it’s worth another look.)
- There are four major categories when it comes to types of stories that work best on Facebook: Touching or emotional; passionate or provocative; big sports wins and simple questions (use them sparingly!).
Some other key takeaways in this Storify:
Katie Rogers / social media producer